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The Biggest Mistake Web Analysts Make… And How To Avoid It!
The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work...
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Web Analytics Consulting: A Simple Framework For Smarter Decisions
As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I...
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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex...
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the...
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The Complete Digital Analytics Ecosystem: How To Win Big
The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?...
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Rock Analytics More: Obsess About Goals And Goal Values!
If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. [Sidebar] I'm experimenting with...
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